This report by Benefits Data Trust and the Center on Budget and Policy Priorities draws on lessons learned from individual state Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) outreach pilots and discusses:
- The effectiveness of text message outreach to families who are adjunctively eligible for WIC at reaching families, engaging them, and enrolling them in WIC;
- How texting outreach compares to mail and telephone outreach; and
- Key considerations when developing and launching a new targeted text outreach campaign.